How do I wash my towels? 

We recommend washing your towels before first use. Towels may shed a little fluff during the first couple of washes and dries - this is normal! 

Towels can be washed on warm, but we recommend washing on cold for a more eco-friendly wash with similar colors. Tumble dry on low or hang to dry. Bleach only when needed with non-chlorinated bleach. 

Your towels will get softer and more absorbent with each wash. Wash 2-3 times to best reveal the natural properties of the hemp. 


Why Lithuanian hemp? 

We searched high and low for the perfect hemp and were overjoyed when we found our Lithuanian partner. While most of the world’s hemp is currently grown in China, we learned that Lithuania is perfectly situated to grow high quality hemp fiber. The climate allows the hemp plants to grow naturally without the use of pesticides or need for additional watering. Hemp is good for the soil: it clears weeds from the fields, increases humus content, and revives degraded land.

Our partner processes hemp for textile production as well as agricultural and industrial sectors, using every part of the plant possible. All electricity used in their factory is certified by Ignitis Green Energy as 100% renewable.

Where are your towels made? 

Our towels begin their journey as fiber plants: hemp grown in Lithuania and organic cotton grown in Africa. The fibers are spun together into yarn at a state of the art facility in Portugal and then travel back to Lithuania to be woven into terry and cut and sewn into towels. Even with all this travel, the acres of hemp being grown by our partners offsets the CO2 generated when shipping the raw materials. 

Why hemp towels? 

During the past decade working in the apparel and home goods industries, I found that I was still using my same old department store bath towels. I had tried various direct to consumer options, finding that the plush cotton towels didn’t dry my skin well and stayed wet until the next morning, and the waffle or flat woven alternatives were scratchy and didn’t give me the cozy feeling I was looking for. 

I wanted a towel that would feel luxurious while still drying effectively, have lasting durability, dry fully between uses, and stay smelling and feeling fresh. Blending in hemp with organic cotton gave us this perfect balance. With its natural antibacterial properties and long staple length for durability, it adds just the right properties to familiar cotton to create our favorite towel ever. And as an added bonus, hemp uses less water and chemicals to grow compared to conventional cotton. 

Are you going to offer more colors? 

We currently only offer two colors: undyed and white. The undyed option is the natural, beautiful beige color created when blending undyed cotton and hemp together. The white option is bleached with hydrogen peroxide. These two were the most environmentally friendly options to avoid harsh chemical dyes and excessive complexity in our supply chain. We would love to offer more colors in the future when we find a sustainable, organic dye partner.